So true. Seth Godin is so good he can take a bad pitch and knock it out of the park every time.
Seth’s Blog: The arrogance of willful ignorance:
If you’re doing important work (and I’m hoping you are), then you owe it to your audience or your customers or your co-workers to learn everything you can. Feel free to ignore what you learn, but at least learn it.
Good stuff, as usual. Love this bit and I’m learning from it.
Step one: Open all doors. Learn a little about a lot. Consider as many options as possible, then add more. Step two: Relentlessly dismiss, prune and eliminate. Choose. Ship.
(Via Seth’s Blog)
I agree with Seth Godin’s latest post. If you’re under pressure to design the Next Big Thing™ and you’re too busy to stop texting and mucking around on social media sites (unless that’s your job, too), then you’re going to miss the deadline or someone else will meet it for you.
I don’t think there’s anything wrong with doing all that at work (in moderation). But not while you’re working. Not if working is that the act that leads to the scarce output, the hard stuff, the creative uniqueness they actually pay you for.
You’re competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can’t merely wing it and expect to keep up with them.
Consistently mind-blowing stuff on Seth’s site. If you care about the work you do, please go follow him and stop following me. You’ll be more creative, more productive, and better looking, too. And trust me, you need some serious help in one of those three areas!
(Via Seth’s Blog)
