Seth’s Blog: The arrogance of willful ignorance
So true. Seth Godin is so good he can take a bad pitch and knock it out of the park every time.
Seth’s Blog: The arrogance of willful ignorance:
If you’re doing important work (and I’m hoping you are), then you owe it to your audience or your customers or your co-workers to learn everything you can. Feel free to ignore what you learn, but at least learn it.